Muskoka Lifestyle Products USA is a premium brand specializing in rustic home lighting, outdoor heating, and infrared patio heaters. Their products cater to homeowners who value both functionality and design, offering a perfect blend of comfort and style. With a growing product line and demand across the U.S., Muskoka Lifestyle Products recognized the need for a modern digital strategy to strengthen online visibility, streamline eCommerce, and scale their advertising efforts.

To achieve these goals, they partnered with eazyclics, our web design agency known for creating websites built for conversions and delivering effective ad management across multiple platforms.

Before working with eazyclics, Muskoka Lifestyle Products USA faced several digital hurdles:

• An outdated online presence that didn’t reflect the premium quality of their products.

• Limited eCommerce functionality that created friction in the buyer journey.

• Inefficient ad management across Google, Amazon, and social media platforms, which led to higher ad spend and lower ROI.

• A need for a website that not only looked visually appealing but was optimized to convert visitors into paying customers.

eazyclics provided an end-to-end digital solution tailored specifically for Muskoka Lifestyle Products USA, focusing on web design, paid ads, and marketplace optimization.

Shopify Website Development

• Designed and developed a stunning Shopify website that captured the brand’s rustic aesthetic while ensuring a clean, modern, and mobile-friendly layout.
• Integrated advanced conversion-focused features, including simplified product pages, easy navigation, and optimized checkout flows.
• Highlighted key products like rustic home lighting and infrared patio heaters, positioning them front and center for buyers.

Digital Advertising Management

• Launched and managed targeted Google Ads campaigns, ensuring Muskoka reached high-intent buyers searching for home lighting and patio heating solutions.
• Optimized Amazon Ads to increase product visibility, improve rankings, and grow sales on the competitive marketplace.
• Developed engaging social media advertising campaigns to increase brand awareness, retarget warm audiences, and drive consistent website traffic.

Performance Tracking & Ongoing Optimization

• Implemented tracking tools and analytics for full transparency on campaign results.
• Continuously refined ad strategies to maximize ROI while lowering overall cost-per-acquisition.

Results

The partnership between Muskoka Lifestyle Products USA and EazyClics produced measurable growth across their digital platforms:

Website Impact

• • A visually stunning Shopify website designed for conversions.

  • Increased customer trust and higher engagement rates.

  • Improved mobile shopping experience, driving more sales from smartphones and tablets.

Advertising Performance

• • Significant increase in online sales from Google Ads and Amazon campaigns.

  • Enhanced brand visibility and reach through targeted social media ads.

  • Improved advertising efficiency with lower CPC and higher ROAS (Return on Ad Spend).